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About Us
At Gen Group, we believe in the power of great food and exceptional service to bring people together. With over 40 years of experience in restaurant management and real estate development, we have built a reputation for excellence, innovation, and a commitment to quality.
As large franchisees of multiple international brands, we take pride in delivering delicious, high-quality dining experiences to our customers every day. In addition to our franchise operations, we have created and nurtured a few of our own brands a long the way, Burrito Libre, Rodeo Burgers and California Subs, each designed to offer unique and memorable dining experiences.
Our mantra, "A Passion to Serve," is more than just a slogan—it’s the foundation of everything we do. From our leadership team to our front-line staff, we are driven by a shared dedication to hospitality, growth, and creating opportunities for our team members and partners.
At Gen Group, we are not just building restaurants—we are shaping communities, fostering careers, and setting new standards in the industry. We look forward to serving you and continuing our journey of excellence.
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Ownership &
Plan for Growth
GEN Group is a privately owned and operated company in every aspect. We are full-time restaurateurs with over 200 years combined experience and we are engaged in every aspect of the business. Since we have very few shareholders we are highly capable of moving quickly and implementing business strategies with very little lead time.
Our senior team is small, nimble, highly capable and driven to succeed. We are currently looking to further expand all brands under management. We are actively pursuing restaurant sites available in Western Canada.
Murray and Sandy Sereda pictured at the opening of GEN Groups’ first Restaurant in June 1985.
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Philanthropic Endeavours
GEN Group is dedicated to maintaining a high level of involvement in our local communities. We consistently engage in a variety of philanthropic endeavours to help support charities, schools, universities and sports teams in the areas surrounding our restaurants. We've also run a highly successful FREE BURRITO DAY campaign(s) at each of our restaurants under the Burrito Libre Brand. If your charity or organization is interested in partnering with GEN Group for a cause that supports a greater good, please contact us!